Positioning & brand
A clear reason to choose you, written down and applied everywhere, from your sign to your site.
Big impact for small business
Every shopon the street issomebody's everything.
We're a marketing agency for small businesses. Strategy and hands-on work, done by the people you actually meet. Friendly, straightforward, and priced like we know what a month costs you.
Big thinking.
The tools and discipline of the sophisticated brands, made useful where every dollar matters.
Real execution.
If we recommend it, we can help build it: brand, website, creative, media, leads.
Straight answers.
We'll tell you what we see and what we'd do if it were our money. No mystery metrics.
Who we're for
Mettle is a marketing agency built for small business.
Bakeries, barbers, bistros, bars. The shops that make a street worth walking. We aren't for everyone, and that's okay. If we're not the right fit, we'll happily point you toward someone who is.
SERVICES
What we mettle in.
Websites that sell
Fast, mobile-first sites built to turn visits into calls, bookings, and walk-ins.
Local & AI search
Show up in Google, Maps, and AI answers with content structured to be quoted, not skipped.
Paid media
Search and social budgets that stay honest. Spend, leads, and cost per lead in one view.
Creative that ships
Photo, video, and copy produced on a real calendar instead of whenever there's time.
Lead systems
Forms, follow-up, and tracking wired so no enquiry quietly disappears.
How we work
Four steps, and you'll always know which one we're on.
Diagnose
Two weeks. We audit demand, funnel, and spend, then show you exactly what's holding growth back.
Decide
One page: the plan, the priorities, the numbers we're chasing, and what it costs.
Build
We execute brand, site, content, and media with a named senior lead on your account.
Prove
Monthly review in plain language. Leads, revenue, and what we're changing next.
The promise
The things we put in writing.
Marketing has burned a lot of small businesses. So here's how we work, in plain terms, before you ever sign anything.
- You work with the senior people you met on day one.
- Fixed scope, fixed price, no surprise invoices.
- Plain-language reporting on leads and revenue, not impressions.
- You own every account, asset, and login. Always.
- Month-to-month after the first 90 days.
Questions
Straight answers, up front.
What does Mettle do?
Mettle is a marketing agency for small businesses. We handle strategy, brand, websites, creative, local SEO, paid media, and lead generation. We do the work ourselves rather than handing it to a junior team.
Who is Mettle a good fit for?
Owner-led businesses doing roughly $250k to $10M a year: shops, restaurants, salons, clinics, trades, and local service brands that want senior marketing help without hiring a full in-house team.
How much does it cost?
Most engagements start with a fixed-fee diagnostic, then a monthly retainer sized to the work. You see the scope and the price before anything starts, and there is no long-term lock-in.
How fast do we see results?
Quick wins like listings, tracking, offers, and site fixes usually land in the first 30 days. Compounding channels like SEO and brand typically show clear movement in three to six months.
What happens on the intro call?
A 30-minute call. You tell us what you sell and where growth has stalled, we tell you what we would do first and whether we are the right people to do it. No pitch deck.
Schedule a time
Grab 30 minutes and leave with one thing worth doing.
Tell us what you sell and where things have stalled. We'll reply within a business day with times that work and a first take on what we'd fix. If we're not the right fit, we'll say so and try to point you somewhere better.
- Call length:
- 30 minutes, video or phone.
- Prefer email?
- hello@mettle.agency